Using the Right Metrics for BFSI
Identifying the Problem-
A Leading Insurance Client wanted to move from their traditional acquisition mode and generate sustained leads keeping ROI in tact.
The industry has traditionally used only e-mailer inventory for generating leads. However the take rates and conversion rates were now abysmally low
Other inventories like banners/ interstitials/ videos were quite expensive for them given their budget constraints.
How we solved the problem-
Basis their requirement and the given constraints, we proposed a video led lead generation campaign
While the initial cost of reach and lead were high, the engagement and conversions rates were significantly higher
As we scaled, we were able to optimize real time to reach the target segment, and consecutively, the overall cost also came down
Interestingly, we also witnessed a significant rise in the conversion rate which directly impacted the ROI.
Interestingly, we also witnessed a significant rise in the conversion rate which directly impacted the ROI..