Solving the OTT predicament
A leading OTT player in India, was struggling to increase their content consumption. Their main issue was finding the right customer to aquire Their learning from previous campaigns was that niche and limited acquisition worked better than mass acquisition through all modes in increasing the minutes of usage per user. OTT player wanted a smart targeting solution which would allow them to target specific segments that they knew worked for them so that they were able to spend money more effectively.
We started by deep diving to understand their target audience and current consumption patters. The first step in this process was to identify the segments which could potentially increase their objective. Multiple creatives were made in various languages to cater to the different geographies We targeted high data consumers through our audience management system, put in the desired geo filters and started serving the dynamic display of creatives basis specific user segments. These segments are created basis third party data and by targeting those users real time The above resulted in a massive surge not only in their overall content consumption but also on the consumption per user went up.
The above resulted in a massive surge not only in their overall content consumption but also on the consumption per user went up.